Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. Our State of Consumer Trends Survey found Gen Zers (ages 18-24) most often discover new products on social media (71%), followed by YouTube ads (56%), ads on music streaming services (55%), and internet searches (50%). If your e-commerce business is targeting Gen Zers, then, it's vital you focus your efforts on social media rather than paid ads when it comes to attracting new leads to your products and educating those leads on your products. Additionally, when asked which content formats Gen Zers prefer for learning about a product and its features on social media, roughly 50% said they'd like to learn about a product through a story post.
This is followed by short-form video (42%), and then a feed post (42%). However, 73% of people (and 55% of Gen Zers in particular) say they'd still prefer to purchase a product in-store. This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those fax number list who would like to make the final sale in person. 3. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%).
However, in a close second for millennials is searching the internet (50%) — which means, if you're targeting a millennial demographic, you might want to consider leveraging paid ads and a strong SEO strategy for getting your products in front of your target audience. And if your target audience is Gen X (35-54 year olds), retail stores are the most popular option for discovering new products, so you'll want to invest time and resources in partnerships with brick-and-mortar retailers to ensure your products are at plenty of physical locations.