I've also touted long-tail keywords to help escape competition for those high-traffic broad keywords that make paid search an expensive proposition for many local businesses. So for this non-local audience, it may make more sense to use organic SEO strategies rather than paid SEM for these broader search terms. 2. First Page SERP and CTR are Overrated for Expanded Discovery Local Search With Google narrowing down local search results to its 3-pack (listing three local business results), it can seem nearly impossible to get on the first page.
The good news is that success may not require first page rankings. I know there are loads of articles and stats out there boasting that no one clicks through to results after the first page, but these aren't always the most relevant in local search. These statistics apply to search fax number list engine results and clicks on the website linked by this result. When it comes to local search results, location and therefore maps rule. It is the most used feature of mobile devices while travelling, with 81% of connected travelers saying they use their phone for maps and directions.
Google itself leads its 3 local search results with a map. Below is the search result for “Frisco restaurants” which illustrates the only direct listing of local businesses in the 3-pack. The rest of the results are publisher sites or other local search sites like Yelp. Frisco Restaurant Google Search Frisco Restaurant Google Search A non-local visitor who is browsing is unsure of their preferences or choices and wants to explore their