Augmented reality (AR), best characterized by blending virtual objects into real-world settings in real time, is no longer a science fiction novel. Now accessible to most smartphone cameras, AR has become mainstream. And the brand is paying attention. Deloitte has confirmed that nearly 90% of companies with annual revenues of $ 100 million to $ 1 billion are currently leveraging AR or VR technology. For small businesses, a poll conducted by Purch revealed that 10% of marketers are using AR and 72% plan to use it next year. AR is more than just entertaining. Early adopters have firmly established the potential for AR.
Not only as a marketing channel, but also as a brand differentiator. This brings a new level of convenience and speed to your brand's impression. Tony Effik, CSO of PublicisModem, commented: "AR may provide consumers with the experience they want, and they will tell their friends about it." However, be careful. AR ≠ physical + digital. The whole should photo color correction services be more than the sum of the parts. advertisement Continue reading below Developing AR to have the technology will fail. Making your brand look innovative using AR can be considered compulsory.
AR created as a gimmick can be a bit of a buzz, but it can be short-lived. If your AR experience requires a marketing campaign to win users, you're wrong. If AR is your marketing campaign, you're very wrong with it. In augmented reality marketing, the AR element needs to do the following: Provides meaningful branded interactions. It plays a real role in communication. It's a gateway to a new reality of brand engagement. Experience requires substance.